Etihad Guest Miles Redemptions
Objective:
Unlock the untapped value of Etihad Guest Miles by shifting members' perception — from saving to spending — and boosting earn and burn engagement.
Unlock the untapped value of Etihad Guest Miles by shifting members' perception — from saving to spending — and boosting earn and burn engagement.
Key Message:
"A map to your hidden treasure."
Your miles are more valuable than you think — they’re currency waiting to be used.
"A map to your hidden treasure."
Your miles are more valuable than you think — they’re currency waiting to be used.
Audience Response Goal:
Think: "I have value I didn’t realize I had."
Feel: Fortunate and empowered
Do: Redeem miles with ease and intention
Creative Strategy:
Visualize miles as a blank canvas — limitless in potential and ready to transform into anything, depending on your balance. This opens up a dynamic platform for storytelling: from digital films to interactive banners, showcasing miles morphing into real-world rewards.
Visualize miles as a blank canvas — limitless in potential and ready to transform into anything, depending on your balance. This opens up a dynamic platform for storytelling: from digital films to interactive banners, showcasing miles morphing into real-world rewards.
Tone & Role of the Brand:
Etihad Guest is a generous and thoughtful brand that puts members first. The campaign focuses on how we serve members — not the other way around.
Etihad Guest is a generous and thoughtful brand that puts members first. The campaign focuses on how we serve members — not the other way around.
Core Insight:
People forget they’re sitting on hidden currency. This campaign is their wake-up call.
People forget they’re sitting on hidden currency. This campaign is their wake-up call.
To bring this idea to life in a warm and tactile way, we teamed up with a talented claymation artist — adding a handcrafted, transformative touch that made every mile feel truly magical.
Etihad Guest Miles Back
30% miles back offer for Etihad Guest member once they spend at any of the partners.
Etihad Guest Ramadan Donation Campaign
During Ramadan, we initiated a CRM campaign allowing Etihad Guest members to
generously donate their miles to families in need in Mauritania.
Amazing Abu Dhabi
Promoting Abu Dhabi, the UAE's capital, through competitively priced packages designed for families,
singles, and couples. Unsure? Our package generator will help you decide.
