Al-Futtaim – #BeyondTheTitle
For International Women’s Day, Al-Futtaim launched the #BeyondTheTitle campaign to break away from clichés and highlight the real, multifaceted stories of women in the company. Through LinkedIn stories, a custom badge, and a live panel, the campaign sparked meaningful conversations around identity and inclusion, generating over 114,000 views and 4,700+ interactions in just 10 days.
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