Bugles
TikTok Business AD Awards - Sound On Award Winner
Al-Futtaim National Day Film
Leading the art direction for Al-Futtaim’s UAE National Day film, shaping the visual language, mood, and overall aesthetic. Overseeing the creative execution, I worked closely with the team to ensure every frame celebrated the spirit, diversity, and pride of the UAE in a way that felt authentic and visually captivating.
Al-Futtaim – #BeyondTheTitle
For International Women’s Day, Al-Futtaim launched the #BeyondTheTitle campaign to break away from clichés and highlight the real, multifaceted stories of women in the company. Through LinkedIn stories, a custom badge, and a live panel, the campaign sparked meaningful conversations around identity and inclusion, generating over 114,000 views and 4,700+ interactions in just 10 days.
Durex
